Detailed research helps broaden sponsor base for Belvoir theatre
Article from Australian Sponsorship News
The below article is taken from Australian Sponsorship News.
http://www.sponsorshipnews.com.au
Sydney-based theatre company, Belvoir has stepped up its research activity to demonstrate to sponsors the value of their partnerships.
Belvoir has used research company Woolcott Research, which is also a sponsor of the theatre, to conduct detailed research among patrons on sponsor recognition and recall.
The results have helped secure a number of new sponsors for the 2012 season including out-of-home media company, EYE and investment bank Goldman Sachs.
Zoe Hart, partnership manager at Belvoir said, research could help arts organisations sign new sponsors and extend the terms of existing partners.
This season EYE will be a major partner and promote the 2012 season via billboards, while Goldman Sachs will be an associate partner and assist with the Youth Express initiative that helps at risk teens.
Other sponsors include James Squire (exclusive beer), Cellarmasters (exclusive wine), Al Aseel and Love Supreme (restaurant partners).
Optus will return for its twelfth year as corporate partner, Belvoir’s longest sponsorship.